Bellis is an organic local farm in NY which produces preserve fruits with the natural process. They also concern about environmental and consumer's health benefit.
To make the packaging stand out from other organic products on the shelf. We use handdrawn illustration and woven technique in one of the packaging panel in order to create the organic, hand made, local and unprocessed look for the package.
The intention is to make an impression on the brand not only by the look on the surface but also by the packaging structure. It's uniqueness could become one of the branding tools that makes the brand memorable.