SEAFOOD SUPPLIER WITH INTEGRITY FOR YOUR QUALITY SEAFOOD SUPPLY CHAIN
“The rope bound that connects fishermen with consumers” This is the phrase we use to design the identity of Champaca, a seafood supplier that supplies european seafood to Thai restaurants. Champaca is determined to be a brand with an unwavering foundation of integrity to its customers and provide insightful service to its clients.
Thus, the rope bound also signifies the tight network and brand strenght. We add more dynamic and clarity to the brand identity by creating the rope bounds into shapes of shellfish and fish. Red is for being a minority brand led by women in the industry.
Brand Direction and Concept