© 2019 by The Head and The Heart Studio

Palesa

Packaging Design

"Palesa," the brand name, is from an African word means "flower." Among many tribes in in Africa, a tribe called "Surma" has a reputation at "being beautiful like flowers." To make themselves more unique than other tribes, they use flowers to decorate their bodies.  

Using Surma tribe as inspirations, we layer the body painting marks with detailed illustrations of the flowers and red seaweed, which are the main ingredients of the product, in combination with colors inspired by the continent. Plus, we also put Blooming flower detail into the structure to create a memorable user experience.

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The Head and The Heart Studio