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Elevating Thai robotics industry


Hiveground’s mission is to revolutionize the robotics industry by designing and manufacturing innovative, high-performance robots that drive progress across multiple sectors, from manufacturing and logistics to healthcare and beyond. They are committed to providing a comprehensive one-stop service that includes everything from robot design and prototyping to manufacturing, testing, and deployment, as well as ongoing maintenance and support. Their goal is to create a vibrant ecosystem of partners and customers who benefit from cutting-edge technology and expertise, and to empower them to transform their businesses and achieve their goals in the digital age.

Hiveground's brand rebranding endeavors to align its visual identity with the pulse of the modern era and establish a relatable, contemporary image. Our mission is to congregate exceptional minds that harbor groundbreaking ideas and drive the boundaries of human capability to new heights of innovation.

At the core of our brand identity lies a key visual concept - the beehive and its associated hexagon shape. The beehive represents a hive mind of collective creativity, while the hexagon shape symbolizes the barriers that we aim to break through. By combining these elements, we convey our steadfast commitment to unlocking the full potential of human ingenuity.


In pursuit of a holistic brand experience, we have created a custom typeface that perfectly complements the brand’s visual identity. Our artisanal approach has resulted in a handcrafted typeface that accurately captures the essence of our brand concept. Each letter has been meticulously designed to reflect the organic dynamism and precision of the brand’s ethos.

In essence, Hiveground's brand visual concept represents our mission to inspire innovation that transcends the limits of what is possible.


Brand Direction and Concept

Logo Design

Brand Identity

Graphic Elements

Social Media Design

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