THE EXCHANGES OF SUPPORT WE HAVE FOR EACH OTHER
CONCEPT
Under the shadow of the pandemic, the one thing that still drives humanity forward is the exchanges of support we have for each other.
“Maguro group", a famous Japanese restaurant enterprise in Thailand, joined us to tell the story of "Giving". The brand expresses their gratitude to their partners and valued customers through the design of the premium gift box that reflects the company's philosophy "Give More Culture.”
Under the design concept of "The Circle of Giving and Sharing,” the design applied the circle from Maguro's logo as the main story telling of the brand's philosophy.
This premium gift box and the gifts (tumbler, face mask, and phone antimicrobial pad) is designed using the continuous movement of graphics and patterns under Japanese Minimalism style. The four circles deconstructed from the brand’s logo represent the meaning of Dream, Health, Family and Society. However, in the end all of the circular symbols are derived from one circle. And that represents the unity of the brand and the community that supports it. These symbolic applications are also to represent the core idea that Maguro is not only a Japanese restaurant but also the space of “Sharing” for people.
SERVICES
Design Concept
Packaging design
