SASSINESS THAT MOVES CLOSER TO THE NATURE
Oabs skin care is the second brand line from Oab's soap with a different approach; to move closer to the nature. The direction we chose is to move away from the Fileteado aesthetic in the previous line of products and go towards a more simplistic aesthetic. However, keep the sassiness alive thru the design of logotype, foil stamping and color gradient.
Brand Direction and Concept