The famous MC and actress, Opal Panisara, approached us with a soap packaging proposal with one condition that we put her image on top of the product. Immediately, this Fileteado aesthetics came to our mind. It will only be most suitable to portray her unique personality with Fileteado, the Argentinian sign painting art technique. We then studied the techniques very carefully to recreate our handmade version that preserves the standout depth and shadow of the original style.
Brand Direction and Concept