CI and Catalogue design
Art Director: Naoto Fukasawa
We are honoured to get an opportunity to work with one of the best product designer in the world, Mr. Fukasawa. Working with SCG and Mr. Fukasawa, our job is to recreate Mr. Fukasawa's design intention on the product onto the logo and catalogue design.
The Oval Collection product is design based on the oval shape which is the foundation shape of human. We use the base shape to create the logo and for the overall art direction of the video and the tone of the key visuals, we enhance the gentle and invisible beauty using white on white.