CREATING SWEET MEMORIES FOR THE LOCAL SCHOOLERS
The goal is to design a brand identity for a cafe that’s situated on top of a stationary store in Ubon Ratchathani. Being close to three of the biggest schools in the area, this space attracts a lot of students each day. That’s why the intention of this multi-stores space is to be a third-place where students and guardians can visit, shop and unwind before and after school.
Therefore, the brand identity is created to be cozy and relaxed. It almost feels like a good friend’s house where you can skip class and hang around.
Brand Direction and Concept