EVERY CUP OF QUINTS ICE CREAM IS BASED ON THE IDEA OF BEING A QUINTESSENTIAL DESSERT FOR CONSUMERS.
Every cup of Quints ice cream is based on the idea of being a quintessential dessert for consumers. Our client who has a long established background as pastries chef and instructor said she imagine Quints to be a brand where people can come together and collaborate to create a community of true ice cream lovers.
We grab the collaborative concept and express it in the dynamic logo where artists or collaborators can come and fill their own version in the negative space. The overall look of this brand is filled with fun vibes. Patches and retro classic colors are used inspired by the vernacular of the boy scout.
Brand Direction and Architect