MADE FOR DOCTORS, AND HUMANS
Reka is a brand that offers scrubs for medical professionals that commits to build a community where doctors can be happy and have more freedom of expression. By creating quality doctors’ wearables and communities that truly understand doctors’ lifestyles, Reka’s vision is to put happiness into doctor’s lives in hope that the happiness will be transferred to the lives of the patients too.
Amidst Thailand’s suppressive environment, Reka seeks to explore opportunities to give the medical professional people space to be human, to be free to express their natural feelings and opinions and be happier. Thus, the brand aims to express this core idea throughout all its touchpoints.
Brand Direction and Concept