Concept Development and Menu design
Siam 1928 Thai fragrance is made by the first fragrance maker of Thailand as known by Chaokhun fragrance who has been making fragrance since the era of King Rama the 5th.
Siam 1928 is inspired by the season of Siam, that's why the design concept is related to the art of colonial era. The imprints on the box portray each different three seasons. Then we modernized the design by reducing the detail and color to make this packaging become contemporary and easy to relate.