SIAM 1928 SCENTS OF SIAM FOLKLORE
Siam 1928: The aromas that tell tales of Siam. Siam 1928 is the fourth-generation perfumery tracing back to era of King Rama V of Thailand. Its mission now is to break from traditional interpretation and find new ways to tell the tales of Siam to the world through its unique perfume aromas.
Packaging design, therefore, plays a vital part in the brand’s storytelling. We wanted to achieve a design that's vibrant but humble, complex yet sleek, and full of exotic details yet still contemporary.
We intentionally designed the outside cover to display Thai poems telling tales of each scent, despite foreigners being main target buyers. Imagine listening to a foreign song that you don't understand, but you can still sense emotions. This project's design is based on that principle.
Brand Direction and Concept