FAST THAI STREET FRUITS THAT'S HIP AND HEALTHY
Tutti Fruitti is a juice shop in Ayutthaya, Thailand that would like to become a healthy drinks destination for both locals and tourists.
For this project, we have an opportunity to create this brand from the ground up from the logo, brand identity to the retail store concept. The challenge lies in capturing the attention of different targets while standing out from the crowd of shops in this one of the world heritage destinations.
The design has to be accessible but bold enough to be recognized by both targets. We chose this concept of “Street fast fruit,” inspired by Thai street fruit carts and the fascinating fruit cutting movement of the fruit hawkers to create the brand identity.
Just like how Thai people and cultures are like, the visual is eclectic, imperfect, playful and bold with laid back vibes.
Brand Direction and Concept
(Interior Design by AA+A)