For the love of Italy
The Amore team is deeply passionate about Italian culture and they're excited to share that love with everyone. As experts in food production, they've decided that gelato is the ultimate expression of Italian delight.
The result is more than just a dessert; it is an embodiment of love in a cup. Each scoop of Amore's gelato is a celebration of the deep cultural roots and artistic heritage that define Italy's legacy of love and passion.
The packaging is designed to tell modern Italian love stories, including Michaelangelo's David and Rachel, taking center stage as reimagined characters in 20th-century Italy. The illustrations are inspired by the latest Italian illustration styles, giving the packaging a contemporary twist.
Brand Direction and Concept