SIMPLICITY IS THE ULTIMATE SOPHISTICATION A 2018 DEMARK DESIGN EXCELLENT AWARD WINNER
Smith is an aesthetic clinic and cosmetics brand by Dr. Smith Arayasakul (or as Thai people familiar with the name Dr. Oak Smith.) After we discussed with Dr. Arayasakul, we found out that the key to his practic is to preserve one’s natural beauty using natural anti-aging solution along with the aid of the advance technology in skin care.
That’s why the design of the packaging must carefully reflect his philosophy. The plain white and the perfect triangle cut on the packaging symbolize the most simplistic design that comes with perfect imperfection, just like the nature of human’s beauty.
Brand Concept and Direction